Digital marketing is the strategic use of online platforms, tools, and technologies to promote products, services, or brands to a targeted audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, content marketing, email marketing, pay-per-click (PPC) advertising, and affiliate marketing. By leveraging data-driven insights and analytics, digital marketing enables businesses to reach their audience more effectively, engage with them in meaningful ways, and drive measurable results such as increased traffic, leads, and conversions. In today’s digital-first world, it is an essential component of any successful marketing strategy, allowing brands to connect with customers across multiple channels and devices while optimizing their return on investment (ROI).
