Brand Theme:
This brand style guide is designed for a construction or engineering-based company. The logo features a gear, a worker with a helmet, a hammer, and a rooftop icon—clearly representing the construction industry.

Key Elements:

1. Logo Design:

   • The gear and hammer symbolize industry and construction.

   • The helmeted figure emphasizes safety and professionalism.

   • The placeholder text "YOUR SLOGAN HERE" allows for customization.

2. Color Palette:

   • Red: Represents strength, energy, and alertness.

   • Navy Blue: Conveys trust, stability, and professionalism.

   • White: Gives a clean, minimalistic look for balance.

3. Usage Variations:

   • The logo is shown on multiple backgrounds (navy, red, white) to ensure versatility.

   • A repeating pattern using the logo is created, suitable for packaging, branding, and promotional materials.

4. Mockup Presentation:

   • The logo is applied to real-world items like mugs, helmets, and t-shirts to visualize branding in action.

   • A background image of a construction site adds context and makes the branding more relatable.

• Multiple logo variations for different media

• Cohesive and bold color scheme

• Print-ready patterns and merchandise applications

• Practical, real-world branding examples

This design is ideal for solidifying a construction company’s brand identity. Let me know if you'd like a full brand guide template based on this.