1. General Concept

• Style: Minimalist, modern, and high-end.

• Orientation: Horizontal (Standard 3.5" x 2").

• Color Palette: Charcoal Grey, Crisp White, and a "Pop" color (e.g., Electric Blue or Gold) for accents.

2. Front Side (The Identity)

• Background: Solid Charcoal Grey with a subtle matte texture.

• Logo: Centered prominently. Use a Spot UV finish (glossy coating) on the logo so it catches the light against the matte background.

• Tagline: Small, centered text below the logo in a light grey Sans-Serif font.

3. Back Side (The Information)

• Background: Clean White.

• Typography:

  • Name: Bold, black Sans-Serif (e.g., Roboto or Inter), size 10-12pt.

  • Job Title: All-caps, tracked out (spaced), in the "Pop" accent color, size 7pt.

• Layout: * Contact details (Phone, Email, Website) aligned to the left.

  • QR Code: A small, clean QR code in the bottom right corner that links to a digital portfolio or LinkedIn profile.

4. Material & Finish

• Paper Stock: Heavyweight 16pt or 18pt "Silk" cardstock (feels smooth and premium).

• Corners: Standard square corners for a sharp, professional look (or subtle 1/8" rounded corners for a softer feel).