Email marketing is a digital marketing process where organizations or brands promote their products or services by sending marketing messages to their customers via email.
An important opportunity of email marketing is to keep up-to-date with customers. It helps the organization to establish a pleasant relationship with the customers and inform them about their focus or technical requirements.
Email marketing is commonly used to promote new products or services, promote specific offers or discounts, promote products or increase sales, obtain customer feedback, etc.
A properly managed email marketing process helps to maintain contact with customers and boost the marketing activities of the organization.
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